Fuse Rebrand
It was my privilege to work with the talented folks at Loyalkaspar on the award-winning Fuse rebrand. Our main objectives were to build a cohesive brand across all platforms, communicate with and to our audience,and create tool kits that made implementation easy and reduced production costs.
LoyalKasper:
Principals_Dave Herbruck / Beat Baudenbacher
Creative Director_ Daniel Dornemann
Project Producer_Dave Abel
Fuse:
SVP Programming and operations_Brad Schwartz
VP Creative Services_Marcelle Karp
Creative Director_Mark Creel
VOD content branding system.
Fuse VOD content needed a branded look all its own and we wanted the Fuse logo to be the centerpoint.
We came up with the idea of a stream of tiny geometric primitives, pulsing through a three-dimensional "artery" of the Fuse logo, suggesting that Fuse is a place fueled by the constant energy and creativity of music.
Graphics wrappers bracketed each three-minute excerpt from various Fuse programs. An open, transitions, Information screens (show title time tag), and a close were created to brand the content.
SVP Programming & Operations_ Brad Schwartz
VP Creative Services_Marcelle Karp
Creative Director_Mark Creel
VP Multiplatform Operations _Kristin Lindsey Cook
Leroy and Clarkson: